The Next Green Revolution
How technology is leading environmentalism out of the anti-business, anti-consumer wilderness
That's the title of an excellent article by Alex Steffen, our friend at Worldchanging.com, in the latest issue of Wired Magazine:
A new green movement is taking shape, one that embraces environmentalism's concerns but rejects its worn-out answers. Technology can be a font of endlessly creative solutions. Business can be a vehicle for change. Prosperity can help us build the kind of world we want. Scientific exploration, innovative design, and cultural evolution are the most powerful tools we have. Entrepreneurial zeal and market forces, guided by sustainable policies, can propel the world into a bright green future. . .
You don't change the world by hiding in the woods, wearing a hair shirt, or buying indulgences in the form of save the earth bumper stickers. You do it by articulating a vision for the future and pursuing it with all the ingenuity humanity can muster. Indeed, being green at the start of the 21st century requires a wholehearted commitment to upgrading civilization.
Four key principles can guide the way:
- Renewable energy is plentiful energy.
- Efficiency creates value.
- Cities beat suburbs.
- Quality is wealth.
It may seem impossibly far away, but on days when the smog blows off, you can already see it: a society built on radically green design, sustainable energy, and closed-loop cities; a civilization afloat on a cloud of efficient, nontoxic, recyclable technology. That's a future we can live with.